What was needed
Improve the milk shopping experience online and drive growth in e-commerce.
What we did
We took a strategic view of the current product imagery landscape across ASDA and Waitrose sites (dairy category and beyond). Taking onboard these learning’s, and GS1 industry guidelines, we developed specific MOI across the Arla branded milk range as well as the ASDA OL range – cleaning up the packaging and pulling out the key product benefit and variant
Improved product signposting across the milk category on ASDA.com and Waitrose.com