What was needed
Position Cadbury ice cream as the official snack of the Premier League and support an NPD launch.
What we did
We utilised the Premier League assets and equity to design a campaign visual that would showcase a range of Cadbury ice creams and hero their Crunchie Tub as part of its launch. The visual was utilised across a range of shopper media and trade publications. As part of the second phase of the Premier League partnership, we redesigned Cadbury ice cream packaging to promote a Match Attax trading card promotion and supported this with animated banners in key retailers.
The Real Crowd Pleasers campaign was activated nationally on outdoor media and lent itself well to digital animations, while being visually disruptive on grocery shopping websites. The Match Attax promotion has recently launched and is still ongoing.