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What we do

Decades of delivering brilliant shopper impact has enabled us to develop a comprehensive set of capabilities - we’re trusted to select the best ones to craft the best work possible for each brief we’re trusted with.

Dig deeper into what we can offer

Brand Discover Brand

FPP create head-turning brand activations. We don’t just take your brand assets and stick it on bits of retail media. We add real understanding of what will harness shopper attention, motivate shoppers to purchase, and build your brand’s short term performance & long term health.

Our brand expertise include:
  • Product Campaign
  • Brand Direction
Brand projects
Category Discover Category

FPP create basket-building category initiatives. We understand that brands are brilliant, but are also just one feature of building categories that will deliver retailers' strategic goals. We work with manufacturers and retailers to design strategies, initiatives and tools that can grow category impact, total store performance, and retailer equity.

Category projects
Innovation & Engagement Discover Innovation & Engagement

FPP create impact-enhancing engagement experiences and future-gazing innovation ideas & platforms. ‘The future’ is equal parts exciting and overwhelming. We help manufacturers to understand how to create compelling strategies and ideas that will deliver the future for their brands & categories. We craft content, experiences, and centres that entice & engage their most important partners: supporting, enhancing, and influencing some of the biggest FMCG partnerships in the world.

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