Kinder Animal Safari
A shopper campaign bursting with the fun of Kinder, and the latest to feature an FPP layer of AR-enabled storytelling .
The Challenge
Kinder is recognised by kids and parents around the world - but there's a persistent need to look for new, different, ways to enhance Kinder's stories & appeal, without distracting from the fun of the core product.
The Approach
Animal Safari is the latest campaign where a brilliantly effective in-store presence has been enhanced with an AR storytelling layer.
Activated by scanning in-store media and selected Kinder packs, we bring the world of Kinder Animal Safari to life for kids and adults alike, helping them to learn about – and play with – the wildlife lurking in their favourite chocolate!
