Arla B.O.B
An impactful and targeted campaign for launching Arla BOB's latest bottle - a semi-skimmed milk with all the taste of whole milk.
The Challenge
Arla BOB has been a brilliant and popular for several years - promising a no-compromise mix of great taste and low fat.
Its latest product offered the delicious taste of whole milk with the balanced fat content of semi-skimmed, but shoppers needed to know about it.
The Approach
We know success launches aren't just about the shopper - they're about building distribution & visibility with strategically important retailers. In this case, ASDA.
We worked with the Arla BOB team to create a launch campaign that would work brilliantly for target shoppers across all relevant retailers & channels, but also created a specific pitch package for ASDA's Dragons Den. Successfully winning this pitch unlocked additional, unique, media opportunities for launch Arla BOB's new variant with a real splash!
