Loctite Second Chance
An experiential roadshow, bringing the sustainable advantages of Loctite's second chance campaign to the attention of ASDA shoppers up and down the UK.
The Challenge
We all have our favourite items around our homes, but when they fall, crack, break and shatter we lack the confidence to even attempt a repair.
Loctite know that it's easier than we all imagine, and wanted to convince shoppers that it was easy to give our loved items a second chance.
The Approach
We created an experiential roadshow that could travel the UK - setting up in front of ASDA stores to show shoppers how easy it was to fix their most loved items using the Loctite range.
The Second Chance cabin used hands-on demosntrations and self-serve digital content to show shoppers the simplicity of second chances - prompting category consideration and incentivising in-store purchase.
11k
on-stand interactions
63%
on-stand voucher conversion
15%
uplift in ASDA stores across the campaign period
700%
sales uplift on the day of our event ongoing
