Ferrero Rocher Mother's Day
A campaign that continues to grow gifting occasions for our favourite gold-wrapped chocolate, Ferrero Rocher.
The Challenge
For many years Ferrero Rocher has been seen as "the chocolate you give at Christmas" - a brilliant starting point, but a limited platfrom for growth.
We've supported the Ferreor Rocher team in their pursuit of occasion-led growth, and within this campaign we needed to build visiblity and consideration for Mother's Day gifting.
The Approach
Using Ferrero Rocher's iconic aassets and brand platform and often using brand partners such as Freixenet or Bloom & Wild to create gift solutions, we have created unmissable in- and out-of-aisle brand presence for Ferrero Rocher.
Our latest version of the campaign say a competition overlay brought to life by AR - a first for the Ferrero Rocher brand, and an impactful addition that captured the attention of shoppers, retailers, and industry press.
24.6k
AR launches
30.4k
competition entries
10+%
YoY brand values sales increase for the period
