Starbucks Frapp Hacks
A sun-filled chance to take the delicious and fun-filled Starbucks Frapp range to crowds and shoppers around the UK.
The Challenge
Starbucks is one of the most iconic brands in the world, but with an ever-expanding range of ready-to-drink products the need to reach new shoppers never stops.
The latest range of Frapp Hacks needed to extend its reach amongst a relevant target audience, in relevant places, at the right time of year.
The Approach
We took Frapp Hacks to the sun-filled spaces of the UK - enabling people to not only sample the product, but explore the different ways in which to customise, serve and share their Starbucks Frapp Hacks experience.
With a mixture of social and shopper locations, the stand experience delivered a breadth of brand and commercial outcomes: creating digital & social engagement, and priming shoppers to purchase the Starbucks chilled range in-store.
10k
samples distributed across campaign period (100% fulfilment)
+30k
social views (partnered content)
16%
contributed to total 23/24 YoY value sales growth of 16.4% //The stat needs to be rephrased so we could use the number at the start
